Tissot launches 50 watch brands in India

Swiss watchmaker Tissot, a $ 2.22 billion Swatch group company, today entered the Indian market with a wide range of watches, targetted at upper middle class segment.

Swatch group's regional general manager for South Asia Ravi Thakran said the Tissot launch that in the 35 to 40 million watch market in India, around 25 million watches are sold in the range of Rs 1,000.

''There was no watch available in the segment from Rs 3,000 to Rs 12,500. Tissot today introduced the watches in the range of Rs 3,200 to Rs 23,500,'' Thakran said.

Tissot entered the Indian market with 50 brands and would launch 30 more brands in the next six months, he added.

The company is part of the Swatch group, known the world over for its high quality and innovative time keeping devices. It has its presence in 145 countries of the world with more than 12,000 sales outlets.