Tissot Advertising Campaign

The advertising campaign is coherent in design and layout, bringing consistent logic to the image of Tissot. It clearly communicates the inherent brand values of innovation and tradition in a contemporary style. The advertising is dedicated to providing consumers with credible and relevant information to sow the seeds of a desire to purchase. Tissot uses its advertising campaign to communicate directly with its audience, not purely to entertain – after all time is an extremely precious commodity.

Product heroes of the current campaign are the Tissot T- Touch, T-Race, Le Locle, Tissot Couturier, T-One, Tissot Racing and T-Tracx – with the T-Wave, PRC 100 diamonds, Generosi-T, Stylis-T adding distinctly feminine touches. The products are perfectly complemented by the Tissot ambassadors, IndyCar Driver Danica Patrick, Actress Deepika Padukone, Fencing World Champion Margherita Granbassi, Footballer Michael Owen, 2006 MotoGP World Champion Nicky Hayden, MotoGP 250cc Racer Thomas Lüthi, Ice Hockey Player Steven Stamkos and for the Asian markets, actress Barbie Xu.