Tissot Advertising Campaign

The advertising campaign is coherent in design and layout, bringing consistent logic to the image of Tissot. It clearly communicates the inherent brand values of innovation and tradition in a contemporary style. The advertising is dedicated to providing consumers with credible and relevant information to sow the seeds of a desire to purchase. Tissot uses its advertising campaign to communicate directly with its audience, not purely to entertain – after all time is an extremely precious commodity.

Product heroes of the current campaign are the Tissot T- Touch, T-Race, Le Locle, Tissot Couturier, T-One, Tissot Racing and T-Tracx – with the T-Wave, PRC 100 diamonds, Generosi-T, Stylis-T adding distinctly feminine touches. The products are perfectly complemented by the Tissot ambassadors, IndyCar Driver Danica Patrick, Actress Deepika Padukone, Fencing World Champion Margherita Granbassi, Footballer Michael Owen, 2006 MotoGP World Champion Nicky Hayden, MotoGP 250cc Racer Thomas Lüthi, Ice Hockey Player Steven Stamkos and for the Asian markets, actress Barbie Xu.

Tissot Ambassador Michael Owen signs new deal

Le Locle, July 6, 2009: Michael Owen has completed his move to Manchester United after the free agent signed a two-year deal with the Premier League champions.

The 29-year-old ex-Liverpool and Real Madrid striker's contract with Newcastle ended on June 30th and one of the summer's biggest transfer riddles was solved as Owen completed a move to the Premier League and World Club Champions. The 2001 European footballer of the year has not been called up to the England squad in recent times, but a move to United gives Owen the chance to revitalise his international career, just months before the 2010 FIFA World Cup in South Africa.

Michael Owen said: "This is a fantastic opportunity for me and I intend to seize it with both hands. I am now looking forward to being a Manchester United player and I am fortunate that I already know so many of the players here. I missed pre-season last year and am pleased that I will be starting here from day one.

"At Tissot we are very proud of our extraordinary ambassador and the partnership that we have had for more than 10 years. We would like to congratulate Michael to this excellent opportunity to play with this world-famous club. Michael Owen fits perfectly with the brand's values and we believe that he is a real asset to our brand and an example to many young people around the world, and long may that continue to be the case." said Tissot President, François Thiébaud.

Michael Owen will wear the number 7 shirt at Manchester United next season, one of the most revered shirts in football, having previously been worn by greats such as George Best, Eric Cantona, David Beckham and, most recently Christiano Ronaldo.

Sports partnerships have always been an integral part of Tissot's DNA and it has been involved in timing world class sporting events for decades. Partnering with active athletes like Michael Owen also underlines the dynamic nature of the brand. Michael Owen is a consistent role model for football lovers around the world. He personifies the Tissot values of performance, innovation and excellence and his 2009 Limited Edition watch celebrates more than a decade of proud ambassadorship in fitting style.

Tissot T Touch in India

As the world moves towards advanced tactile technology, Tissot, the innovative Swiss watchmaker keeps pace and today launches the T-Touch Expert; a watch that does much more than just showing time for those who like to carry their world around.


The watch was launched by the charismatic Deepika Padukone, Brand Ambassador, Tissot, at a spectacular event held in Mumbai this afternoon. Highlighting the tactile facet of the watch, was the world class performance by 'Laser Man' Thomas Barentin, whose fascinating skills at bending a single ray of light left the audience awestruck and wanting more. But what left the guests absolutely gasping was the revelation of the ravishing beauty, Deepika Padukone, who stylishly flaunted the Tissot T Touch Expert.


Launching the watch, Mr Francois Thiebaud, Global President, Tissot said, "The T-Touch Expert is a tactile sports watch that is perfectly equipped for the adventurous traveller, one who wants to be, and travail in time. With the T-Touch Expert the wearer has a high-precision instrument offering the ideal combination of high-tech functionality and ease of use. It is a great honour to launch this unique timepiece in the great city of Mumbai, the city which never sleeps


" Talking about the watch on her wrist, Brand Ambassador, Deepika Padukone said, "The Tissot T Touch Expert is not only a watch, it's a gizmo which every ambitious traveler will wish to posses. It makes the simple act of wearing a watch or seeing time a thrilling experience with its extraordinary functions. I would step out of my house for an expedition with my T Touch Expert." .