Tissot Ambassador Michael Owen signs new deal

Le Locle, July 6, 2009: Michael Owen has completed his move to Manchester United after the free agent signed a two-year deal with the Premier League champions.

The 29-year-old ex-Liverpool and Real Madrid striker's contract with Newcastle ended on June 30th and one of the summer's biggest transfer riddles was solved as Owen completed a move to the Premier League and World Club Champions. The 2001 European footballer of the year has not been called up to the England squad in recent times, but a move to United gives Owen the chance to revitalise his international career, just months before the 2010 FIFA World Cup in South Africa.

Michael Owen said: "This is a fantastic opportunity for me and I intend to seize it with both hands. I am now looking forward to being a Manchester United player and I am fortunate that I already know so many of the players here. I missed pre-season last year and am pleased that I will be starting here from day one.

"At Tissot we are very proud of our extraordinary ambassador and the partnership that we have had for more than 10 years. We would like to congratulate Michael to this excellent opportunity to play with this world-famous club. Michael Owen fits perfectly with the brand's values and we believe that he is a real asset to our brand and an example to many young people around the world, and long may that continue to be the case." said Tissot President, François Thiébaud.

Michael Owen will wear the number 7 shirt at Manchester United next season, one of the most revered shirts in football, having previously been worn by greats such as George Best, Eric Cantona, David Beckham and, most recently Christiano Ronaldo.

Sports partnerships have always been an integral part of Tissot's DNA and it has been involved in timing world class sporting events for decades. Partnering with active athletes like Michael Owen also underlines the dynamic nature of the brand. Michael Owen is a consistent role model for football lovers around the world. He personifies the Tissot values of performance, innovation and excellence and his 2009 Limited Edition watch celebrates more than a decade of proud ambassadorship in fitting style.

Tissot launches 50 watch brands in India

Swiss watchmaker Tissot, a $ 2.22 billion Swatch group company, today entered the Indian market with a wide range of watches, targetted at upper middle class segment.

Swatch group's regional general manager for South Asia Ravi Thakran said the Tissot launch that in the 35 to 40 million watch market in India, around 25 million watches are sold in the range of Rs 1,000.

''There was no watch available in the segment from Rs 3,000 to Rs 12,500. Tissot today introduced the watches in the range of Rs 3,200 to Rs 23,500,'' Thakran said.

Tissot entered the Indian market with 50 brands and would launch 30 more brands in the next six months, he added.

The company is part of the Swatch group, known the world over for its high quality and innovative time keeping devices. It has its presence in 145 countries of the world with more than 12,000 sales outlets.

Greg Biffle wins Tissot award in Michigan

Greg Biffle and the No. 16 3M Ford team wins the Pit Road Precision Award in the June 14th Sprint Cup LifeLock 400 at Michigan International Speedway.
The Tissot "Pit Road Precision Award" is given to the eligible driver who has spent the least amount of time on pit road and has finished on the lead lap. Biffle earned $5,000 and a Tissot watch since the No. 16 clocked a time of 161.371 seconds and finished 5th. Biffle was leading the race with one lap to go when he ran out of fuel. He is currently 7th in the 2009 Sprint Cup point standings after this race.

Tissot still going stong in downturn

Hayek said he was confident 2009 sales would be flat in local currencies as demand for its watches, including its luxury brands, has improved, with demand in May and June higher than the previous year.

Swatch Group, makers of Tissot was being helped by the fact that stock of its watches at retailers was lower than for rivals, so shops were having to order more inventory.

Demand for Swiss watches has fallen sharply as customers worry about the economy and their jobs. Swatch Group component maker Universo is introducing shorter working hours from September.

"Universo makes over 50 percent of its sales (by supplying) third parties. They already cut back massively on orders in February," Hayek said.

Universo, which makes hands for Richemont's Cartier watches, will introduce shorter working hours for around 280 of its 350 employees and is making employees take three weeks holiday this summer.

It was difficult to tell whether other businesses at Swatch Group would also have to cut working hours, he said, though no job cuts were planned.

Tissot T Touch in India

As the world moves towards advanced tactile technology, Tissot, the innovative Swiss watchmaker keeps pace and today launches the T-Touch Expert; a watch that does much more than just showing time for those who like to carry their world around.


The watch was launched by the charismatic Deepika Padukone, Brand Ambassador, Tissot, at a spectacular event held in Mumbai this afternoon. Highlighting the tactile facet of the watch, was the world class performance by 'Laser Man' Thomas Barentin, whose fascinating skills at bending a single ray of light left the audience awestruck and wanting more. But what left the guests absolutely gasping was the revelation of the ravishing beauty, Deepika Padukone, who stylishly flaunted the Tissot T Touch Expert.


Launching the watch, Mr Francois Thiebaud, Global President, Tissot said, "The T-Touch Expert is a tactile sports watch that is perfectly equipped for the adventurous traveller, one who wants to be, and travail in time. With the T-Touch Expert the wearer has a high-precision instrument offering the ideal combination of high-tech functionality and ease of use. It is a great honour to launch this unique timepiece in the great city of Mumbai, the city which never sleeps


" Talking about the watch on her wrist, Brand Ambassador, Deepika Padukone said, "The Tissot T Touch Expert is not only a watch, it's a gizmo which every ambitious traveler will wish to posses. It makes the simple act of wearing a watch or seeing time a thrilling experience with its extraordinary functions. I would step out of my house for an expedition with my T Touch Expert." .

Tissot T Touch - Part 1

The Tissot T-Touch is a well known and respected line of tech watches from one of Switzerland's best known watch manufacturers. Tissot has built its name on crafting well built and affordable time pieces.
The T-Touch line is famous for its "touch" ability that turns the regular-old sapphire crystal into a touch sensitive interface for selecting one of the many, many functions. Lets take a look under the hood:

* 43.6mm titanium case.
* Matching titanium bracelet.
* Sapphire crystal.
* Dual time zones.
* Dual Alarms*.
* Barometer (absolute and relative)*.
* Chronograph/Countdown timer*.
* Thermometer*.
* Altimeter (can record difference)*.
* Compass (with Azimuth ability)*.
* Perpetual Counter.
* 100m Water Resistance.
* Integrated LCD with red backlight.
* Touch enabled crystal.

* Touch-activated features.

The above list, while somewhat overwhelming, shows what can be done with modern technology. The kind of tools that would have filled Batman's utility belt can now be packed into a relatively small 43mm case.