Tissot Advertising Campaign

The advertising campaign is coherent in design and layout, bringing consistent logic to the image of Tissot. It clearly communicates the inherent brand values of innovation and tradition in a contemporary style. The advertising is dedicated to providing consumers with credible and relevant information to sow the seeds of a desire to purchase. Tissot uses its advertising campaign to communicate directly with its audience, not purely to entertain – after all time is an extremely precious commodity.

Product heroes of the current campaign are the Tissot T- Touch, T-Race, Le Locle, Tissot Couturier, T-One, Tissot Racing and T-Tracx – with the T-Wave, PRC 100 diamonds, Generosi-T, Stylis-T adding distinctly feminine touches. The products are perfectly complemented by the Tissot ambassadors, IndyCar Driver Danica Patrick, Actress Deepika Padukone, Fencing World Champion Margherita Granbassi, Footballer Michael Owen, 2006 MotoGP World Champion Nicky Hayden, MotoGP 250cc Racer Thomas Lüthi, Ice Hockey Player Steven Stamkos and for the Asian markets, actress Barbie Xu.

Jeff Gordon's Crew Wins Tissot Pit Road Award

This is the 2nd straight Tissot win and fifth overall for No. 24 Crew
Jeff Gordon’s crew won the Tissot Pit Road Precision Award in Saturday night’s Sprint Cup race at Lowe’s Motor Speedway near Charlotte.

Gordon’s No. 24 crew, which also won the pit road award the previous week in California, has five Tissot season victories and has moved within one win of the lead.
The Tissot leader with five races remaining in the 2009 campaign is Greg Biffle’s No. 16 crew with six pit road wins.
Along with the $5,000 prize money for each weekly Tissot win, the crew with the most wins following the 36-race Cup schedule will collect a $100,000 bonus plus Tissot watches for the crew and driver.
Gordon’s DuPont/Transformers Chevy Impala SS spent the least amount of time on pit road during the 334-lap, 500-mile race (271.888 seconds). The quick pit stops helped Gordon to a fourth-place finish in the NASCAR Banking 500.

Tissot Ambassador Michael Owen signs new deal

Le Locle, July 6, 2009: Michael Owen has completed his move to Manchester United after the free agent signed a two-year deal with the Premier League champions.

The 29-year-old ex-Liverpool and Real Madrid striker's contract with Newcastle ended on June 30th and one of the summer's biggest transfer riddles was solved as Owen completed a move to the Premier League and World Club Champions. The 2001 European footballer of the year has not been called up to the England squad in recent times, but a move to United gives Owen the chance to revitalise his international career, just months before the 2010 FIFA World Cup in South Africa.

Michael Owen said: "This is a fantastic opportunity for me and I intend to seize it with both hands. I am now looking forward to being a Manchester United player and I am fortunate that I already know so many of the players here. I missed pre-season last year and am pleased that I will be starting here from day one.

"At Tissot we are very proud of our extraordinary ambassador and the partnership that we have had for more than 10 years. We would like to congratulate Michael to this excellent opportunity to play with this world-famous club. Michael Owen fits perfectly with the brand's values and we believe that he is a real asset to our brand and an example to many young people around the world, and long may that continue to be the case." said Tissot President, François Thiébaud.

Michael Owen will wear the number 7 shirt at Manchester United next season, one of the most revered shirts in football, having previously been worn by greats such as George Best, Eric Cantona, David Beckham and, most recently Christiano Ronaldo.

Sports partnerships have always been an integral part of Tissot's DNA and it has been involved in timing world class sporting events for decades. Partnering with active athletes like Michael Owen also underlines the dynamic nature of the brand. Michael Owen is a consistent role model for football lovers around the world. He personifies the Tissot values of performance, innovation and excellence and his 2009 Limited Edition watch celebrates more than a decade of proud ambassadorship in fitting style.

Tissot launches 50 watch brands in India

Swiss watchmaker Tissot, a $ 2.22 billion Swatch group company, today entered the Indian market with a wide range of watches, targetted at upper middle class segment.

Swatch group's regional general manager for South Asia Ravi Thakran said the Tissot launch that in the 35 to 40 million watch market in India, around 25 million watches are sold in the range of Rs 1,000.

''There was no watch available in the segment from Rs 3,000 to Rs 12,500. Tissot today introduced the watches in the range of Rs 3,200 to Rs 23,500,'' Thakran said.

Tissot entered the Indian market with 50 brands and would launch 30 more brands in the next six months, he added.

The company is part of the Swatch group, known the world over for its high quality and innovative time keeping devices. It has its presence in 145 countries of the world with more than 12,000 sales outlets.

Greg Biffle wins Tissot award in Michigan

Greg Biffle and the No. 16 3M Ford team wins the Pit Road Precision Award in the June 14th Sprint Cup LifeLock 400 at Michigan International Speedway.
The Tissot "Pit Road Precision Award" is given to the eligible driver who has spent the least amount of time on pit road and has finished on the lead lap. Biffle earned $5,000 and a Tissot watch since the No. 16 clocked a time of 161.371 seconds and finished 5th. Biffle was leading the race with one lap to go when he ran out of fuel. He is currently 7th in the 2009 Sprint Cup point standings after this race.